Use SEO and PPC to generate traffic and conversions

Using SEO and PPC to maximize traffic and Website conversions

With constant changes in search engines algorithms, digital marketing teams must match up and develop methods to maximize Website traffic and conversions through SEO and PPC. Neglecting these areas leads to poor campaigns and dismal performance. A sound strategic digital marketing campaign involves combining Search Optimization Engine (SEO) and Pay per Click (PPC). The strategy has been described by experts as not just necessary but also a sound approach for maximizing traffic and website conversions. Combining the two, allows identification of critical data points which are dedicated to behavior, attitudes and the location of a consumer. Here are four benefits through which a business will gain by using the two strategies together.

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How to Engage Influencers and Win Customers on Instagram

How to Engage Influencers and Win Customers on Instagram

Making use of Instagram as a digital marketing tool or means is a reliable method of reaching your customers and target audience alike. There are over 400 million active users on Instagram every month, in which about 80 million content, including pictures and videos, are posted on a daily basis. With Instagram’s huge community, how do you stand out and not easily get missing within the crowd?

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